Diet Coke

Brief to add a product element to the current 'you do you' campaign, and eminate the feeling of drinking a diet coke and 'serving that sparkle'.

Created key visual for pitch and OOH concepts

Copywriter: Brian Brady 3d modelling: Lloyd Francis

Fanta Grape Zero

Reactive Social Content

The objective was to create a reactive content to humorously acknowledges Fanta’s new Grape Zero running out of stock.The first post was a playful restructuring of the fanta grape logo referencing that there is now 'Zero Fanta Grape'. A nod to KFC's logo inversion that went viral during their chicken shortage.

The Grape Big Buy Back instagram story post to explain the 'scheme'. We’ll buy back your spare bottles to give to hardcore fans while they wait... making Fanta Grape Zero the most hyped must-have in town. The follow up would be stories shared of Fanta Grape Zero hoarders who got rich and fans who got their fix.