Simple x Little Mix 2019

Choose Kindness Campaign

Simple Skincare launched a new campaign to spread kindness online, with the support of the world’s biggest girl band Little Mix, and anti-cyberbullying charity Ditch The Label.

Following on from 2018, the continuing partnership aims to stand up for those who’ve been affected by cyberbullying and promote a kinder environment on social media, with a new digital and social campaign. The campaign runs across VOD, Facebook, Instagram, Snapchat and Twitter

My role was to define a look and feel for the campaign, by creating campaign guidelines. I designed supers and frame assets for motion deliverables, and oversaw the assets created by the motion designer. Additionally I created giphy stickers for use on instagram stories.

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SimplexLittleMix_Sticker_FACEWIPES_v2 copy

Copywriter: Lisa Morris

Creative Director: Tom Harman

Motion Design: Machol Regev